Case study · Align Clinic
A trusted online home for scoliosis care
Align Clinic has specialized in scoliosis bracing and pediatric orthotics since 2012, with clinics in California, Colorado, Texas and Wisconsin. We built a website that helps worried parents understand their options and book an evaluation with confidence.
- Client
- Align Clinic
- Industry
- Orthotics, prosthetics & scoliosis care
- Location
- San Mateo, CA + 5 clinics
- Services
- Custom website design, development & SEO setup
- Launched
- November 2023
What Align Clinic needed from a new website
A growing specialty practice with clinics in four states had outgrown a basic site. Families needed clear answers, and the clinic needed a simple way to turn those visits into appointments.
Make booking simple
Let patients request an evaluation from the homepage and choose the clinic and device type that fits them.
Explain the treatment
Help parents understand the WCR and Rigo-Cheneau braces in plain language, with video, research and real patient stories.
Earn trust at a glance
Put the Stanford Children's Health partnership, credentials and patient reviews where new visitors see them first.
From a link list to a patient-first experience
The old align-clinic.com was a long list of links and announcements. Here's how the homepage compares.
- Thirteen menu links stacked in a plain list
- No clear first step for new patients
- Booking tucked into a small grey button
- Broken images and dated announcements
- Organized menus for services, clinics and providers
- A clear promise and "Find Out More" in the hero
- An appointment form right on the homepage
- Calm, professional photography throughout
A closer look at the new site
Schedule an appointment from the homepage
The appointment form sits just below the hero, so patients don't have to search for it. They pick their clinic, a preferred time to call and the type of device they need, which sends every request to the right team.
- Location dropdown for every clinic
- Device type captured up front
The WCR Brace, explained clearly
Parents researching scoliosis have a lot of questions. A video from the brace's developer sits beside a short, readable explanation of how the Wood-Cheneau-Rigo brace works, with a link to go deeper.
A partnership families recognize
Align Clinic works weekly alongside Stanford spine specialists and Schroth-certified therapists. Giving that partnership its own section answers a parent's biggest question: can I trust these people with my child?
- Stanford Children's Health partnership featured
- Patient reviews and case presentations
Every service, easy to find
Scoliosis bracing, lower limb orthoses and cranial helmets each get a friendly photo and their own page. Organized menus also make room for clinic locations, provider resources, products and patient forms.
Built for parents on their phones
Many families start researching right after a diagnosis, often on a phone. Every page was built to be calm, readable and easy to act on with a thumb.
Book from anywhere
The appointment form stacks cleanly on small screens.
Tap to call
The main office number is one tap away.
Simple navigation
A tidy mobile menu holds every service and clinic.
Readable on any screen
Medical explanations resize cleanly for easy reading.
What changed after launch
Measured after the new site launched in November 2023, compared with the old site.
Everything we delivered
A complete custom website on WordPress, so the Align Clinic team can add clinic news, case presentations and research articles any time.
Pages
- Home
- Services
- WCR Brace
- Our Clinics
- For Providers
- Products
- Patient Forms
- Our Patients
- Blog
- Appointment
Services
- Custom design
- WordPress development
- Mobile optimization
- On-page SEO setup
- Appointment request forms
- Privacy and cookie compliance
Ready for a website like this?
Tell us about your practice and we'll show you what a site built around your patients can do.
Mon–Fri, 9am–4pm PST