Case study · Conn Doors

A modern website for a 40-year family business

Conn Doors has supplied and installed doors, hardware, molding and custom carpentry in Visalia for more than four decades. We gave them a website that finally matches the quality of their craftsmanship.

Conn Doors website shown on desktop, laptop, tablet and phone
Client
Conn Doors
Industry
Doors, hardware & finish carpentry
Location
Visalia, CA
Services
Custom website design, development & SEO setup
Launched
November 2025
The goals

What Conn Doors needed from a new website

A family business with decades of loyal customers needed a website that would earn the same trust online and make it easy for new homeowners and builders to reach out.

01

Show 40 years of craftsmanship

Put real projects, product partners and the family story front and center, so visitors see the quality before they call.

02

Serve homes and businesses

Give residential and commercial customers their own clear paths, since they're looking for very different products.

03

Turn visitors into estimates

Make requesting a free estimate the easiest thing to do on every page, on every device.

Before & after

From a dated template to a modern showroom

The old conndoorsvisalia.com site hadn't changed in years. Here's how the homepage compares.

Before

conndoorsvisalia.com Old Conn Doors website homepage before the redesign
  • Fixed-width layout that didn't adapt to phones
  • Long, dense paragraphs written mainly for search engines
  • A small sidebar form as the only call to action
  • Few real project photos and no gallery
After

conndoors.net New Conn Doors website homepage after the redesign
  • Fully responsive design for every screen size
  • Clear, scannable content and trust points
  • "Get FREE Estimate" on every page, plus a dedicated form
  • Full-width project photography and a gallery
What we built

A closer look at the new site

conndoors.net Conn Doors homepage hero with headline and calls to action
Homepage

A first impression with a clear next step

A full-width slider of finished projects sits behind a simple promise: the beautiful doors and hardware you've always wanted. Two buttons send visitors straight to services or to the contact page, and "Get FREE Estimate" stays in the header on every page.

  • Real project photography, not stock
  • Free estimate button in the header site-wide
Trust

Built on precision, professionalism and care

We introduced the family-owned team and their showroom right after the hero, with quick trust points (40+ years of experience, residential and commercial specialists, skilled craftsmen) that answer a visitor's first question: can I trust these people with my home?

conndoors.net Conn Doors about section with showroom photo and trust points
conndoors.net Conn Doors residential and commercial services section
Services

Separate paths for homes and businesses

Residential customers want entry doors, hardware and beams. Contractors and facility managers want hollow metal frames and commercial hardware. Each audience gets its own page and product list, so nobody has to dig.

  • Dedicated Residential and Commercial pages
  • Product lists written the way customers search
Credibility

Trusted brands, front and center

Conn Doors works with names homeowners and builders recognize, including Simpson, TruStile, Therma-Tru, Emtek and Kwikset. Featuring those partners borrows their credibility and helps the site show up when people search for those brands.

conndoors.net Conn Doors trusted product partners section
Conn Doors homepage on a phone
Mobile first

Designed for customers on the go

Most people looking for a door or hardware supplier start on their phone. Every page was built to be fast, readable and easy to act on with a thumb.

Tap to call or email

Phone and email are one tap away in the footer of every page.

Big, clear buttons

Calls to action stack full-width so they're easy to hit.

Readable on any screen

Headlines and product lists resize cleanly for small screens.

Fast-loading pages

Optimized images keep the gallery quick on cellular data.

The results

What changed after launch

Measured after the new site launched in November 2025, compared with the old site.

+450%Estimate requests
+1,360%Organic search traffic
+650%Mobile visitors
9Pages designed and built

JP Solutions did an amazing job taking our vision and creating a beautiful website that we love! From beginning to end Jason and his team made developing our website easy through constant communication and feedback to get the look we desired. We can't thank Jason enough for all the wonderful work he did in creating our website and highly recommend him and his team to anyone looking to create or update their webpage.

Steve ConnOwner, Conn Doors
Project scope

Everything we delivered

A complete custom website, built on WordPress so the Conn Doors team can update their gallery and content any time.

Pages

  • Home
  • About Us
  • Residential
  • Commercial
  • Gallery
  • Testimonials
  • FAQs
  • Contact
  • Free Estimate

Services

  • Custom design
  • WordPress development
  • Mobile optimization
  • On-page SEO setup
  • Estimate request forms
  • Privacy and cookie compliance

Ready for a website like this?

Tell us about your business and we'll show you what a site built around your customers can do.

Mon–Fri, 9am–4pm PST

Pin It on Pinterest