Case study · Friesen Family Farms
A fresh website for a fourth-generation fruit farm
Friesen Family Farms has grown tree-ripened peaches, nectarines, plums and apricots northeast of Kingsburg since 1979. We replaced their dated site with one that tells their family story and shows customers what's ripe right now.
- Client
- Friesen Family Farms
- Industry
- Family farm & fruit stand
- Location
- Kingsburg, CA
- Services
- Custom website design, development & SEO setup
- Launched
- March 2025
What Friesen Family Farms needed from a new website
A seasonal fruit stand lives and dies by one question from customers: what's ripe this week? The old site couldn't answer it easily, on any screen.
Show what's in season
Give the family a simple way to update which fruit is available, so customers know before they drive out.
Tell the family story
Share four generations of farming and the people behind the fruit, so the stand feels like a place worth visiting.
Make ordering easy
Put hours, location, phone and email front and center, with a clear way to place an order.
From a 2000s template to a farm-fresh look
The old friesenfamilyfarms.com relied on image buttons and yellow announcement text. Here's how the homepage compares.
- Fixed-width layout that didn't fit phones
- Image-based menu buttons search engines can't read
- Season updates buried in long yellow text
- No photos of the family or the fruit stand
- Fully responsive design for every screen
- Clear text navigation and a "See Availability" button
- Season status, location and contact in one bar
- Real photos of the orchard, fruit and family
A closer look at the new site
What's ripe, updated by the family
Each fruit type has its own tile that the family can switch between in season and out of season, with a "last updated" time. Customers can check what's ripe before they make the drive.
- Easy for the family to update themselves
- "See Availability" buttons across the site
More than 50 varieties, at a glance
The yearly variety chart shows when each peach, nectarine, plum, pluot and apricot is expected to be ready, from May through September. Customers can plan a visit around their favorite, or download the chart as a PDF.
The family behind the fruit
A status bar under the hero shows whether the stand is open, where it is and how to reach the family. Right below it, the Our Story section introduces four generations of farmers who have grown fruit at this location since 1979.
- Season status shown right on the homepage
- Real family and orchard photography
Ordering and updates made simple
Every page ends with how to place an order: call or text, email, or use the contact form. An email sign-up in the footer lets loyal customers hear when the stand opens each season.
Made for customers on the road
Most people check a fruit stand from their phone, often from the car. Every page was built to load fast and be easy to use with a thumb.
Tap to call or text
Place an order with one tap from any page.
Hours up top
Stand hours sit in the header on every page.
Availability on the go
Fruit tiles stack cleanly on small screens.
Easy directions
The address is always one tap from a map.
What changed after launch
Measured after the new site launched in March 2025, compared with the old site.
JP Solutions was wonderful to work with building a new website! They were patient and explained the whole process thoroughly. The team listened to specific goals we had and created customized solutions that will help us navigate edits easily. We are more than pleased with the final outcome!
Everything we delivered
A complete custom website on WordPress, so the family can update availability, varieties and season news themselves.
Pages
- Home
- Varieties
- Availability
- Gallery
- About
- Contact
Services
- Custom design
- WordPress development
- Mobile optimization
- On-page SEO setup
- Contact and email sign-up forms
- Seasonal availability updates
Ready for a website like this?
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