Case study · Gold Standard Mortgage
A golden first impression for a growing mortgage lender
Gold Standard Mortgage helps Central Valley and Central Coast families buy and refinance homes. We replaced their dated site with one that walks borrowers through the process and makes applying feel easy.
- Client
- Gold Standard Mortgage
- Industry
- Mortgage lending
- Location
- Kingsburg, CA + branches
- Services
- Custom website design, development & SEO setup
- Launched
- October 2016
What Gold Standard Mortgage needed from a new website
Buying a home is one of the biggest decisions people make. Borrowers needed a site that felt trustworthy, explained their options and made it simple to take the first step.
Make applying easy
Put "Apply Now" and pre-qualification on every page, so borrowers can start whenever they're ready.
Explain the loan options
Give FHA, VA, USDA, conventional, refinance and construction loans their own clear, plain-English pages.
Grow with the business
Make room for new branches, loan officers and tools as the company expanded across the region.
From a boxed-in template to a modern lender
The old goldstandardmortgage.com sat inside a red and gold frame, with tiny text and links tucked in a sidebar. Here's how the homepage compares.
- Fixed-width layout that didn't fit phones
- Small, dense text that was hard to read
- Applying hidden behind a "Get Started" sidebar link
- Dated stock photo and heavy borders
- Fully responsive design for every screen
- Bold headline with a clear "Apply Today" button
- "Apply Now" in the header on every page
- Warm, inviting photography of home and family
A closer look at the new site
Six steps to become a homeowner
First-time buyers often don't know what happens after they apply. Six simple cards walk them through pre-qualification, finding a home, processing, underwriting, clear to close and moving in, so the process feels doable.
- Plain-English explanation of each step
- Builds confidence before borrowers call
Every loan option, explained
FHA, VA, USDA, conventional, refinance and construction loans each get a short summary on the homepage and a full page of their own, plus a page for CalFHA down payment assistance. Borrowers can find the loan that fits before they ever pick up the phone.
- 7 dedicated loan product pages
- Written the way borrowers search
"If you can dream it, we can finance it"
We carried the company's own motto into a bold gold headline and paired it with warm family photography. The site feels like a friendly local lender, not a faceless bank.
Built to grow with the company
Ten mortgage calculators, online applications and pre-qualification help borrowers on their own schedule. Each branch, from Kingsburg, Fresno and Visalia to Hanford, Reedley, Bakersfield and the Central Coast, has its own page with local contact details.
- 10 built-in mortgage calculators
- A page for every branch
Ready when borrowers are
Home shoppers browse listings and compare lenders on their phones. Every page was built to be easy to read and easy to act on, wherever they are.
Apply Now up top
The apply button stays visible on small screens.
Tap to call
Each branch's number is one tap away.
Calculators on the go
Payment and affordability tools work on any phone.
Readable on any screen
Loan details resize cleanly for easy reading.
What the new site delivers
Google Analytics figures from the past 3 months.
Everything we delivered
A complete custom website on WordPress, built to grow with new branches, loan officers and tools over the years.
Pages
- Home
- Get Started
- Apply Now
- Pre-Qualify
- 10 mortgage calculators
- 7 loan product pages
- Useful Links & Forms
- FAQs
- About & branch pages
- Our Reviews
- Contact
Services
- Custom design
- WordPress development
- Mobile optimization
- On-page SEO setup
- Application and pre-qualify forms
- Branch and loan officer pages
Ready for a website like this?
Tell us about your business and we'll show you what a site built around your customers can do.
Mon–Fri, 9am–4pm PST