Case study · ICAD Automation
An engineered website for an industrial automation leader
ICAD Automation has designed industrial controls and automation systems from Fresno since 1991. We rebuilt their website to show the full depth of their services, markets and projects, and to turn engineers and contractors into RFQs and service calls.
- Client
- ICAD Automation
- Industry
- Industrial controls & automation
- Location
- Clovis, CA
- Services
- Custom website design, development & SEO setup
- Launched
- December 2021
What ICAD Automation needed from a new website
ICAD sells complex, high-trust work to engineers, contractors and plant managers. Their website needed to prove that expertise fast and make the next step obvious.
Show the full range of services
From SCADA and PLC programming to UL 508A panels and 24x7x365 support, make every service easy to find.
Speak to each market
Give agriculture, food and beverage, municipal, contractor and engineering clients their own path into the site.
Turn visits into RFQs
Put "Request Service" and "Contact Us" in front of every visitor, with real projects and certifications to back them up.
From a brochure to a business development tool
The old icadautomation.com looked like a brochure: a slider, long paragraphs and a few icons. Here's how the homepage compares.
- Navigation hidden below a large image slider
- Small, light gray text that was hard to read
- No clear way to request service or a quote
- No featured projects or certifications
- Clear menu with Request Service and Contact Us buttons
- Bold, readable headlines and service lists
- RFQ promotion banner at the top of every page
- Featured projects and supplier certifications
A closer look at the new site
An end-to-end process, spelled out
Right after the hero, visitors see more than 30 years of experience and every service ICAD offers, from SCADA integration and PLC/HMI programming to UL 508A panels, startup and commissioning, and preconstruction.
- Each service has its own detailed page
- Written the way engineers search
A path for every industry
Photo tiles lead chemical, electrical contractor, engineering, food and beverage and general contractor clients to pages written for them. A Central Valley banner names the cities ICAD serves, from Sacramento to Bakersfield.
- Dedicated pages for 9 markets
- Local service areas for search
Real projects that prove the work
Featured project cards show ICAD's work on water treatment plant upgrades, biogas system integration and water distribution improvements, each linking to a full write-up. Engineers can see similar work before they call.
Certifications front and center
A rotating strip shows ICAD's partners and credentials, including Ignition Certified Integrator, AVEVA and UL. For buyers comparing integrators, those badges answer the trust question in seconds.
Built for the plant floor and the job site
Plant managers and contractors often look up a vendor from their phone, sometimes in the middle of an outage. Every page was built to be fast and easy to act on with a thumb.
Tap to call
The phone number sits at the top of every page.
Request service fast
The service request form works great on small screens.
Readable on any screen
Service lists and project details resize cleanly.
RFQ offer up top
The promotion banner stays visible on mobile too.
What the new site delivers
RFQ growth is compared with the old site. Search and mobile figures cover the past 12 months.
Everything we delivered
A complete custom website on WordPress, so the ICAD team can add projects, blog posts and job openings any time.
Pages
- Home
- Control Panels
- Solutions & services
- 9 market pages
- Projects
- About
- Suppliers & Certifications
- Blog
- Careers
- Request Service
- Contact
Services
- Custom design
- WordPress development
- Mobile optimization
- On-page SEO setup
- Service request and RFQ forms
- Project portfolio setup
Ready for a website like this?
Tell us about your business and we'll show you what a site built around your customers can do.
Mon–Fri, 9am–4pm PST