As a business owner, you know how important it is to have an extensive email list. After all, your email list is full of people who have already expressed an interest in your product or service. So, how can you increase the number of people who sign up for your email list? By using an opt-in form, of course!
An opt-in form is a simple way to collect contact information from people who visit your website. Typically, an opt-in form will ask for a visitor’s name and email address. In exchange for their contact information, you can offer a “lead magnet,” which is providing something of value, such as a free e-book, discount, or white paper.
3 Ways to Grow Your Email List With Opt-In Forms
1. Use A Pop-Up Form
Pop-up forms are highly effective at getting visitors to sign up for your email list. However, you should use them sparingly, as too many pop-ups can be annoying and drive visitors away from your site.
Also, be sure to keep your form simple and have as few fields as possible. Most people don’t like to waste their time filling out long forms with complicated questions. If your forms are too complex or too long, then you will get fewer sign-ups to your email list.
2. Offer Something Of Value
As mentioned above, one way to increase sign-ups is to offer something of value, such as a “lead magnet,” in exchange for an email address. This could be a free e-book, discount code, or white paper. Make sure that whatever you’re offering is relevant to your target audience and that it provides real value.
3. Use Attractive Visuals
Another way to increase sign-ups is to use attractive visuals, such as images or videos. People are more likely to sign up if they can see what they’re getting in return. Plus, using visuals can help you stand out from the competition.
Creating eye-catching forms is easy with WordPress and some free plugins. You can create your own design or use one of the many premium ones available on the market today, like Bloom or a plugin called Optin Forms. If you really want to have fun with the forms and add a game wheel to your website, you could use Optin Monster.